Astrologers have different strengths and talents in our personal toolboxes. Some of us are researchers, others are expert coaches, counselors, and therapists, still others are philosophers and spiritualists, and some indeed are writers and published authors. Not everyone has the ability and skill to write proficiently, but writing and blogging has become increasingly important as a marketing tool in a successful astrology business.
Without formal training in journalism or publishing, we have to figure out who we are as writers often in the wild, wild, west of social media, which can be daunting. I was lucky to have been an executive with the Disney Company for many years, which was a great environment to learn business writing, but I still have a lot to learn when it comes to producing creative, entertaining, and self-marketing material.